This Video Got 5.8x More Views Than Normal for Simon Squibb. Here’s How We Did It...

One video. Three thumbnail variations. 270k views in 7 days.

5.8x the channel's average views.

Let me show you how we did it...

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Simon Squibb’s channel usually grows through big guest collabs — like Richard Branson, Alex Hormozi and his recent video with Iman Gadzhi.

But this solo video, backed by a strategy I’ve been working on with his team is on track to outperform it.

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This video is currently:

→ 5.8x above the channel average

→ 1,500+ views/hour

→ One week old and yet it's growing faster than ever!

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The video is accelerating, and I think it will be one of the top videos on the channel within a month.

Here’s the performance graph:

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Solo videos are rare on Simon’s channel, but I’ve been nudging the team to lean into them.

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Collab videos are great for new viewers, but without content that creates returning viewers, you’re just renting an audience from someone else.

With the right thumbnail & positioning, solo videos can punch above their weight.

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We used the outlier strategy, remixing proven concepts from across YouTube into a tailored spin-off for Simon’s audience.

I’ll break that down next.

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The Outlier Strategy

This wasn’t a lucky hit. It was a remix of high performing outliers.

While researching, I found 2 big title patterns:

1. Reflective & Knowledge Condensed into Time
2. Urgent & Actionable (Avoiding Missed Opportunities)

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Two little-known creators used the same emotional hook and went viral.

• One had 166k subs and pulled 4.7M views.
• Another had 31k subs… and hit 1.6M.

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Pattern #1: Knowledge Condensed Into Time

The title hits hard because it compresses decades of wisdom into minutes and that feels valuable.

It’s a shortcut.

A life cheat code.

It's why Simon's biggest video blew up... 👇

The fact that it performed well on smaller channels and that Simon already had proof his audience responded to this type of pattern was a strong sign it would work again.

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Pattern #2: Urgency to Avoid Regret

"Don’t Waste Your Life"

This thumbnail text make you feel like if you don’t watch, you’ll miss something important.

These tug at FOMO and mortality.

That’s a potent mix that works time and time again.

I've seen this pattern work so many times and I've actually made a full video explaing how I did this for another creator:

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Two of the most interesting outliers?

Simon Alexander Ong and Mark Tilbury.

Simon’s video exploded to 3.5M views on a relatively small channel (130k subs at the time).

It’s simple, emotionally urgent, and directly speaks to a younger audience.

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Then Mark Tilbury, with 5M+ subs mirrored the exact formula:

→ Similar title

→ Same “urgent wisdom” angle

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That’s when I knew: this format works.

Simplicity + reflection + “you need to hear this now” urgency = breakout videos.

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This is what happens when you aim for views by design.

You don’t guess.

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You architect the idea, title, and thumbnail around:

→ Emotional triggers

→ Audience language

→ Power words that spark urgency

→ Packaging built for the right person

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Be a Video Architect. Build for the outcome!