3 Video Ideas to Get Ready for 2027

Hey,

I've spent part of this week planning 2027 videos with clients.

Three of the ideas we discussed are below, and you can adapt them to your own channel.

First, there's a reason I'm talking about this in October.

Why I'd start publishing these in November

People start planning for next year well before January arrives. With the educational channels I work with, I plan for the main New Year window to run from December through January and into the first week of February.

Publishing from mid-November gives your video a chance to establish itself in search and reach the people already looking for help, before the rush of competing 2027 videos arrives.

Then, as interest builds in December, there's a bigger opportunity to reach people through YouTube's homepage. That can bring more Browse traffic from viewers who are interested in the subject but haven't searched for your particular question.

If those early viewers click, keep watching and enjoy the video, YouTube has useful signals about who it works for. By the time more creators publish their versions, yours has already had several weeks to find an audience.

That's why I'm encouraging clients to get these videos out from November. You want to help the early planners and give your video time to build an audience ahead of the busiest part of the window.

Here are three title ideas from those conversations to get you started.

1. If I Were Starting to Learn Violin in 2027, I'd Do This

This gives someone a starting point they can follow, with the benefit of everything you've learned since you were in their position.

For the violin video, you could explain what you'd practise first, what you'd leave until later and the mistakes you'd help a beginner avoid. By the end, they should know what to do when they pick up the instrument.

The title structure is simple enough to adapt.

If I Were Starting [Skill] in 2027, I'd Do This

Pick a skill your audience actually wants to learn and show the order you'd tackle it in. Your experience lets you explain which decisions matter early and where people tend to make the process harder than it needs to be.

You can also aim it at someone further along. In the cybersecurity conversation, we discussed adapting the same idea for someone who wants to get promoted. Keep the starting point relevant to the people you want watching.

2. 5 Cybersecurity Skills That Are a Waste of Time in 2027

This was another title I suggested this week. It speaks to someone deciding where to put their effort next year.

They could spend months learning a skill or working towards a qualification. They want to know whether it's going to help them get where they're trying to go.

You can use the same structure in your own niche.

5 [Skills or Habits] That Are a Waste of Time in 2027

The strength of the video comes from the explanation. For each one, show why it's a poor use of time for that particular viewer and what you'd focus on instead.

You need to be able to defend the choices in the title. Something can still be useful in one situation while being a low priority for the person you're helping, so make that distinction clear.

This gives you a way to share an informed opinion and help someone avoid spending the next few months on the wrong things.

3. Do This Every Day in 2027 to Play Violin Beautifully

This one turns a goal into something the viewer can repeat.

For the violin example, the video could demonstrate a manageable practice routine, explain what each part helps with and show the viewer how to use it in their own practice.

You can adapt this one around the result you help people achieve.

Do This Every Day in 2027 to [Desired Outcome]

Choose an outcome your audience cares about and a routine you can actually demonstrate. Let them see what they'll do, how to do it and how they'll know they're making progress.

If a daily routine doesn't make sense for your subject, change the frequency to match the advice. The useful promise is that you're giving them something practical to follow.

4. Choose the one you can make most useful

Look at those three ideas and choose the one that brings a specific viewer question to mind.

Your comments, client conversations and emails can help you choose. You might keep hearing from people who don't know where to begin, are worried about wasting time or want a routine they can stick to.

Then write down what they'll leave your video able to do. That sentence gives you a way to check the title and decide what needs to go into the video.

The year earns its place when you're helping someone make a fresh start or understand what's changed. You can use familiar fundamentals, but give the viewer a clear way to apply them to the decision they're making now.

Before you film, work out how the title, thumbnail and opening will communicate that promise. If you're teaching a routine, prepare to show it. If you're helping someone choose what to learn, bring examples that explain your choices.

This weekend, pick one of the three titles, adapt it to your audience and aim to have the video ready from mid-November.

You'll have something specific to make, with a useful reason for someone to watch it as they plan for 2027.

Jamie

P.S. Have a browse through the Thumbnail Vault when you're planning your 2027 video. Pick a few titles and thumbnails that catch your eye, then think about how you'd adapt them for your audience. Bookmark it and come back whenever you're working on a new idea.