How to never run out of YouTube video ideas

Hey,

Most creators and business owners make the same 3 excuses for not starting YouTube:
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❌ “I don’t know what videos to make.”
❌ “I’m not an expert on camera.”
❌ “I haven’t found my niche yet.”
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And because of those excuses, they stay stuck…while their competitors steal the attention, build trust, and win the business that could’ve been theirs.
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​Here’s the truth: you already have everything you need.

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​Introducing the 2-Year Test 👇

If you’ve solved a problem, built a skill, or figured something out in the last 2 years, then you’re already ahead of millions of people still stuck.
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- Two years ago you couldn’t generate leads on LinkedIn. Now you’ve cracked the code. To someone still struggling, you’re the “expert.”
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- Two years ago you knew nothing about YouTube. Now you’ve uploaded 20 videos and have 1,000 subs. To someone at zero, you’re the “expert.”
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- Two years ago you wasted money on ads. Now you’ve built an organic sales engine. To someone still burning cash, you’re the “expert.”
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👉 Anything you’ve experienced, learned, or overcome makes you the perfect guide to someone a few steps behind you.
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So don’t overthink it. Make videos for your younger self, the person you were 2 years ago (or even 5 years!).
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​That single mindset shift destroys the first 2 faulty beliefs:​
- “I don’t know what to make.”
- “I’m not expert enough.”
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And the third one (“I need to have my niche figured out”)?
That’s solved by publishing more videos!
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​Post → Measure → Double down.​
That’s how you find your niche, not in your head, but on the platform.
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If you want to grow your channel, stop waiting to feel “ready.”
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Start making the videos your past self desperately needed.
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Your future customers are already searching for them!

Jamie
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P.S. If you liked the strategies in this newsletter, you’ll love Click Lab, my program where we go even deeper.

It’s where I work with a small group of creators to engineer video ideas, titles, and thumbnails that pull in millions of views.

Everything I know about making clickable videos is inside and if you want to book a free call with me to see if you'd be a good fit click here.​

P.P.S. If you missed my last video, I broke down how I helped a channel get 8M views and how you can use that same strategy to get more views. You can view it here.